Jennifer Ross
After working in finance at Goldman Sachs and sharpening her operational skills at consumer technology start-up FanVision, Jennifer Ross co-founded Swoon, the zero sugar take on your favorite beverages like lemonade and iced tea. A longtime advocate for the advancement of diabetes research and a supporter of the Juvenile Diabetes Research Foundation (JDRF), in high school, she founded and organized Rock the Cure, a concert to benefit JDRF, which raised over $200,000. Swoon is her latest way to make an impact.
Breaking Down With Jennifer Ross of Swoon
My typical day revolves around my business, Swoon, my dog, Daisy, and life as a Type 1 Diabetic. I live in New York and am always on the go, working, eating and enjoying life in the city!
“The first thing that I do when I wake up is check my phone – but not for the reasons you think. I’m a Type 1 Diabetic and use a really cool “closed loop system” that tracks my blood sugar and connects directly to my insulin pump all via my phone. So the first thing that I do when I wake up is check my blood sugar and make sure all is good.”
“I always start the day with iced coffee, no matter the season, and of course add in our zero sugar Swoon Simple Syrup.”
“I try to get a quick workout in or take my dog, Daisy, for a walk along the West Side Highway.”
“Work begins! Usually with a bunch of emails and Google Meetings. ”
“Lunchtime. I’m a big salad person for lunch so I will walk to pick one up (Chopt’ is a favorite and not just because they carry Swoon) and check into a Swoon account and see how our line of zero sugar lemonades and iced teas are doing.”
“More meetings…”
“I always have an afternoon pick me up and am loving our Swoon Matcha Lemonade. It has just the perfect amount of caffeine without keeping me up at night.”
“Daisy usually lets me know when she is hungry for dinner :) After her dinner I take her out for a quick walk.”
“Dinner. I love to try to recreate dishes that I love, but with a healthy twist (less sugar, less oil, etc). I’ve been really into Thai food recently with Shirataki noodles.. But before I sit down to eat, I check my blood sugar (aka look at my phone) and do my insulin and then I enjoy!”